There are many ASO goals, but the primary one is to increase the number of downloads and the number of loyal users. App store optimization is also not free but is the fundamental aspect you need to master to ensure the long-term success of your app. However, paid advertising comes with investment and can be challenging to pull off if you start your app journey.
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In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR).
Where does the app store download to for android#
The major app stores are App Store for iOS and Google Play Store for Android apps. App Store Optimization (ASO) is the process of improving app visibility in the app stores, increasing app conversion rates, and getting more downloads.